September 10, 2025Human Systems Management

Adoption of autonomous driving technology: An integration of innovation diffusion theory and motivation theory

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Authors

WLWei LiChongqing University of Posts and Telecommunications YLYuyue LiuChongqing University of Posts and Telecommunications

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Implication

Analysis reveals how innovation characteristics and perceived risks influence autonomous vehicle adoption decisions, indicating a critical role of consumer values.

Key Points

Ease of use and relative advantage are crucial factors that significantly influence the adoption of autonomous vehicles.
Perceived risk emerges as the most substantial barrier, negatively impacting consumers' intention to adopt autonomous driving technology.
The study utilized a structural survey method with 504 respondents to assess the relationships between innovation characteristics and adoption intention.
Insights gained can inform policy and strategy development to enhance consumer acceptance of autonomous vehicles in smart cities.

Cite This Study

Li et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d64791e5c https://doi.org/10.1177/01672533251365121

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Implication

Analysis reveals how innovation characteristics and perceived risks influence autonomous vehicle adoption decisions, indicating a critical role of consumer values.

Adoption of autonomous driving technology: An integration of innovation diffusion theory and motivation theory

Discussion

Member takes

Implication

Key Points

Cite This Study

Adoption of autonomous driving technology: An integration of innovation diffusion theory and motivation theory

Discussion

Member takes

Implication

Key Points

Cite This Study

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