December 5, 2025Marketing Management JournalOpen Access

The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related Factors

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Elderly consumers evaluate product-related and store-related factors differently, depending on the type of outlet.
Key findings include evaluations by gender, showing significant insights into elderly shopping behaviors.
Analysis of consumer preferences among retirees across income categories highlights varying priorities in retail.
Understanding these evaluations can inform better retail strategies tailored to the elderly population.

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Analysis reveals elderly preferences for product and store factors in retail selection, indicating distinct evaluation based on gender.

Keillor et al. (1996) studied this question.

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