December 5, 2025Marketing Management JournalOpen Access

Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings

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Undertaking empirical analysis revealed distinct behavioral segments among the elderly population, enhancing market understanding.
The research identifies three behavioral segments within the elderly market based on activity levels and social integration.
This analysis employed methods focused on activities and social interactions to categorize the elderly consumer market.
These findings may enable marketers to strategize effectively for an increasingly vital consumer segment.

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Empirical analysis identifies behavioral segments in the elderly consumer market, suggesting targeted marketing strategies.

Powers et al. (1993) studied this question.

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