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This is a Quantitative Study study.

The Role Of Brand Trust In Mediating The Influence Of Green Product, Corporate Social Responsibility, And E-Wom On Purchase Decisions: A Study On Avoskin Skincare

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Purchase decisions increase with brand trust, corporate social responsibility, and e-WOM influences.
Key metrics indicate a significant relationship between green products and consumer choices.
Structural Equation Modeling employed to analyze survey data across the skincare market in Indonesia.
Findings suggest marketers can develop effective sustainable strategies based on consumer behavior trends.

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Survey analysis reveals brand trust enhances purchase decisions in Indonesia, highlighting green products and CSR impacts.

Nushair et al. (2025) studied this question.

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