What type of study is this?

This is a Quantitative Study study.

Analysis of the Influence of Green Altruism and Green Perceived Value on Purchase Intention for a Green Beauty Brand in Jabodetabek

View Full Paper

Ask AI

Bookmark

Green perceived value significantly boosts purchase intention for AVOSKIN skincare products in Jabodetabek.
228 consumers participated using purposive sampling and data analysis included SEM-PLS.
Analysis demonstrates the influence of green altruism and green perceived value on purchase intention.
Findings imply managerial strategies focusing on user-generated content and sustainability programs can enhance brand loyalty.

No takes yet. Share an insight, caveat, or question.

Analysis shows green perceived value significantly boosts purchase intention for AVOSKIN products, highlighting user-generated content's role.

A 2025 study studied this question.

View Full Paper

Ask AI

Bookmark

Analysis shows green perceived value significantly boosts purchase intention for AVOSKIN products, highlighting user-generated content's role.