November 1, 2025Nomico.Open Access

QRIS-Based Digital Marketing: Collaborative Strategies between Merchants and Financial Service Providers

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Digital marketing strategies enhance consumer trust and market access for MSMEs in Indonesia.
QRIS integration improves transaction efficiency and supports financial innovation in the digital economy.
Collaboration between merchants and financial service providers fosters business growth and shared value.
Challenges remain in rural areas, including limited digital literacy and infrastructure for effective QRIS implementation.

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Observational analysis explores digital marketing collaboration enhancing transaction efficiency for MSMEs, indicating improved financial inclusion.

Waqiah et al. (2025) studied this question.

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Observational analysis explores digital marketing collaboration enhancing transaction efficiency for MSMEs, indicating improved financial inclusion.