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This is a Quantitative Study study.

October 27, 2025SpringerOpen Access

Using large language models for survey research in communication: opportunities and challenges

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AI enhances survey research by improving questionnaire development and data analysis in communication studies.
Methodological challenges emerge with AI's integration, particularly in ethical considerations and data reliability.
Adoption of AI in surveys involves navigating synthetic data generation risks and maintaining research rigor.
Attention to ethical challenges is crucial for ensuring AI strengthens survey-based research outcomes.

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Implication

Explores AI's impact on survey research in communication, highlighting ethical concerns, methodological challenges, and opportunities for improvement.

Cite This Study

Valenzuela et al. (2025) studied this question.

synapsesocial.com/papers/68ff87f1c8c50a61f2bdd448 https://doi.org/10.1007/s44382-025-00014-z

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Implication

Explores AI's impact on survey research in communication, highlighting ethical concerns, methodological challenges, and opportunities for improvement.

Using large language models for survey research in communication: opportunities and challenges

Key Points

Discussion

Implication

Cite This Study

Using large language models for survey research in communication: opportunities and challenges

Key Points

Discussion

Implication

Cite This Study

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