Generative ai and sociology: analyzing virtual respondent technology

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The findings suggest that improved effectiveness of virtual respondents relies on prior pilot surveys with real participants.
Using large language models enables rapid data collection and adaptability, yet poses ethical risks and representativeness concerns.
The study includes a review of both domestic and foreign examples to illustrate the applications of survey simulation with technology.
Practical recommendations are provided to optimize the deployment of virtual respondents in sociological research.

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Observational analysis of large language models in sociological research highlights advantages and ethical risks.

Puzanova et al. (2025) studied this question.

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