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This is a Quantitative Study study.

The Influence of Digital Trust and Artificial Intelligence Literacy on Business Sustainability: The Mediating Role of Innovation Capability

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Quantitative analysis reveals innovation capability mediates the effect of AI literacy on sustainability in MSMEs, suggesting a pathway for growth.

Innovation capability significantly mediates the relationship between artificial intelligence literacy and business sustainability.
The study found that 34.1% of the influence of digital trust on sustainability is mediated by innovation capability.
Assessment using Partial Least Squares Structural Equation Modeling (PLS-SEM) illustrates strong predictive capacity of model outcomes in MSMEs.
These insights highlight the importance of digital trust and AI literacy for business resilience and competitiveness in Indonesia's economy.

Rachmatulloh et al. (2025) studied this question.

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Quantitative analysis reveals innovation capability mediates the effect of AI literacy on sustainability in MSMEs, suggesting a pathway for growth.