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October 15, 2025International Journal of Business and Applied Economics

The Influence of Digital Transformation and Business Model Innovation on the Operational Performance of Msmes: A Case Study of a Coffee Shop in Yogyakarta

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Authors

MAMuhammad Nurravi AlamsyahAPAnjar Priyono

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Overview

Quantitative analysis shows business model innovation significantly boosts operational performance in MSMEs, highlighting the role of digital transformation.

Key Points

  • Business model innovation significantly enhances operational performance in MSMEs, especially in coffee shops.
  • Digital transformation positively influences operational performance but to a lesser extent than business model innovation.
  • Data collected from 112 coffee shop entrepreneurs using a survey approach were analyzed with SEM-PLS techniques.
  • These findings suggest that MSMEs need to prioritize both digital transformation and business model innovation for better performance.

Cite This Study

Alamsyah et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b56804https://doi.org/10.55927/ijbae.v4i5.368
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Also Consider

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  1. 1The Role of Competitive Advantage, Marketing Innovation and Product Innovation on Marketing Performance2024
  2. 2The Impact of Entrepreneurial Orientation and Product Innovation on Business Performance: The Role of Digitalization as an Intervening Variable2025 · 4 citations
  3. 3Transformation of Noodle Processing Business Productivity through the Role of Business Managers and Innovation in Bondowoso Regency2025
  4. 4The Influence of Entrepreneurial Orientation on the MSME Performance with Business Model Innovation as a Mediating Variable (Study on MSME in Driyorejo District Gresik Regency)2025
  5. 5Enhancing SME Performance through Entrepreneurial Literacy, Innovation, and Market Responsiveness: The Mediating Role of Digital Transformation2025