Quantitative analysis shows that digitalization mediates the relationship between entrepreneurial orientation and business performance in SMEs, highlighting strategic integration.
Key Points
Entrepreneurial orientation and product innovation significantly enhance business performance and influence digitalization.
Digitalization acts as a strong mediator, greatly impacting business performance in the cracker industry.
The study employs structural equation modeling to analyze data collected from 316 SMEs in Garut City.
These findings suggest that integrating innovation and digital adoption can lead to improved performance for small businesses.