Analysis of Social Capital, Creativity, and Innovation on Business Sustainability

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Quantitative analysis reveals significant impacts of social capital, creativity, and innovation on MSME sustainability.

Social capital positively influences business sustainability by 52.7%, highlighting its crucial role in MSMEs.
Creativity contributes significantly to business sustainability at 50.5%, emphasizing the need for innovative thinking.
Innovation shows a positive effect of 32.4% on business sustainability, underlining its relevance in a competitive market.
Collectively, the factors contribute 63.1% to business sustainability, suggesting the importance of holistic development in MSMEs.

Rachmawati et al. (2025) studied this question.

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