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October 11, 2025Marketing and Digital TechnologiesOpen Access

The integration of digital marketing and modern technologies in fostering sustainable consumer behavior

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Authors

RMRistić Nikolić Dragana MomčiloNĐNenad ĐokićMSMiloš StojanovićMetropolitan University

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Implication

Analysis uncovers the impact of perceived behavioral control on pellet usage intentions, indicating marketing strategies can shape sustainable practices.

Key Points

  • The study reveals a direct link between perceived behavioral control and the intention to use renewable energy sources.
  • Data analysis from 308 participants in Serbia shows significant socio-demographic effects on sustainable consumer choices.
  • Descriptive analysis using SPSS and model testing via SmartPLS highlights critical consumer profiles and motivational drivers.
  • Future marketing strategies may benefit from understanding psychological variables that influence sustainable energy behavior.

Cite This Study

Momčilo et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1d9ba7d64b6fc132df1https://doi.org/10.15276/mdt.9.3.2025.2
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Factors Influencing Consumers’ Purchase of Energy-Efficient Appliances to Promote Sustainable Energy Consumption2025
  2. 2Driving Green Choices: The Role of Sustainable E-Marketing in Shaping Consumer Buying Behaviour2025
  3. 3Factors influencing people’s behavior that contribute to the formation of sustainable energy saving habits2025
  4. 4Behavioral Insights into Eco-Conscious Consumers2025
  5. 5Green Purchase Intentions in Emerging Markets: A Theory of Planned Behavior Perspective on Consumer Behavior and Brand Dynamics2025