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September 10, 2025International Research Journal of Multidisciplinary ScopeOpen Access

Behavioral Insights into Eco-Conscious Consumers

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Authors

KDKasibhatla Surya DeeptiRPR. Pradeep Kumar Patnaik

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Implication

Survey reveals trust in eco-labels and digital literacy drive pro-environmental behavior, indicating targeted strategies are needed.

Key Points

  • Trust in eco-labels significantly impacts pro-environmental behavior, while price sensitivity shows a lesser effect.
  • A survey of 400 individuals identified three buyer segments based on trust, price feelings, and digital involvement.
  • Data analysis utilized SPSS for exploratory factor analysis, multiple regression, ANOVA, and other statistical methods.
  • Strategies fostering eco-friendly buying behaviors can be improved through targeted approaches based on buyer segmentation.

Cite This Study

Deepti et al. (2025) studied this question.

synapsesocial.com/papers/68c24126b210217d6479df84https://doi.org/10.47857/irjms.2025.v06i03.05051
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