The Influence of Online Consumer Reviews, Prices, and Consumer Trust on Online Purchase Decisions for Skincare Products on Shopee

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Online consumer reviews positively influence purchase decisions for skincare products on Shopee, enhancing trust.
The study shows that prices play a crucial role in consumer decisions, affecting the willingness to purchase skincare items.
Using multiple linear regression, data from 95 Shopee users was analyzed to assess the impact of reviews, price, and trust.
Sellers must actively manage online reviews and pricing strategies to improve consumer trust and boost sales.

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Analysis reveals consumer reviews and trust significantly influence purchase decisions for skincare products on Shopee.

Kristin et al. (2024) studied this question.

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