October 9, 2025

Horticultural Agribusiness Development Strategy Based on Technological Innovation in the Digital Era

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Qualitative analysis reveals that digital technologies enhance production efficiency and market access in horticultural agribusiness.

Integration of digital technology improves production efficiency, expanding market access and enhancing product value.
The study highlights the significance of technological innovation in addressing challenges facing the horticultural sector.
Observational analysis of farmer groups in Central Java indicates positive impacts from implementing digital tools.
These strategies support the creation of a modern, sustainable agricultural system, critical for adapting to market demands.

Lion Fernando Tambunan (2025) studied this question.

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