Digital Innovations in Agricultural Marketing: Organizational and Economic Foundations of Integration

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Empirical analysis reveals digital tools optimize marketing processes in the agricultural sector, suggesting enhanced competitiveness.

The integration of digital marketing strategies leads to significant cost reductions in promotional activities.
Digital technologies, like big data and IoT, can improve communication with consumers and automate operations.
Empirical analysis highlights the economic benefits of digital marketing for agrarian businesses in competitive markets.
Seasonal production and climatic factors are critical in shaping the success of digital marketing strategies in agriculture.

О.В. Ларченко (2025) studied this question.

View Full Paper

Ask AI

Bookmark