October 8, 2025Traffic Injury Prevention

The influence of Anthropomorphism, Interactivity, Perceived Green Value, and Social Influence on pedestrian acceptance of fully autonomous vehicles: The mediating effect of Perceived Risk and Perceived Safety

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Authors

HZH. Michael Zhang YWYanyan WeiGuangxi University YCYongkang ChenLanzhou University of Technology

Discussion

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Implication

This study reveals how perceived safety and risk, interactivity, and social influence impact acceptance of fully autonomous vehicles among pedestrians.

Key Points

Interactivity significantly enhances pedestrian acceptance by reducing perceived risk and increasing perceived safety.
Anthropomorphism primarily influences acceptance by reducing perceived risk, while its effect via perceived safety is not significant.
The study employs Partial Least Squares Structural Equation Modeling to analyze data from 301 participants.
Findings provide actionable insights for policymakers and designers to improve interactions between pedestrians and autonomous vehicles.

Cite This Study

Zhang et al. (2025) studied this question.

synapsesocial.com/papers/68e6679587ecc93a24d17490 https://doi.org/10.1080/15389588.2025.2561182

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Bookmark

Implication

This study reveals how perceived safety and risk, interactivity, and social influence impact acceptance of fully autonomous vehicles among pedestrians.

The influence of Anthropomorphism, Interactivity, Perceived Green Value, and Social Influence on pedestrian acceptance of fully autonomous vehicles: The mediating effect of Perceived Risk and Perceived Safety

Discussion

Member takes

Implication

Key Points

Cite This Study

The influence of Anthropomorphism, Interactivity, Perceived Green Value, and Social Influence on pedestrian acceptance of fully autonomous vehicles: The mediating effect of Perceived Risk and Perceived Safety

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider