Value Chain Management to Efficiency Development of Aromatic Coconut Farmers in Nakhon Pathom Province

This research aimed to develop the efficiency of Aromatic Coconut farmers in Nakhon Pathom Province through effective value chain management. A mixed-methods approach was employed. The quantitative component involved 400 farmers selected through stratified random sampling, using a 73-item questionnaire with a reliability coefficient of .967. Data were analyzed using descriptive statistics, t-test, ANOVA, and multiple regression. The qualitative component involved interviews with one group leader and nine experienced farmers selected via purposive sampling, analyzed using content analysis. Results showed that opinions on value chain management were at a high level, while opinions on efficiency development were at the highest level. Four key factors influencing value chain management were identified: service, infrastructure, human resource management, and procurement. The study proposed nine integrated strategies across the value chain: inbound logistics, production, outbound logistics, marketing, service, infrastructure, human resources, technology, and procurement. These approaches aim to strengthen sustainability and add value from upstream to downstream in the Aromatic Coconut industry.