Mapping Coconut’s Stakeholders Decision Strategy toward Supply Chain Sustainability Goal.

The significance of sustainable supply chains within the agriculture sector is paramount in ensuring the effective execution of sustainable development initiatives in the forthcoming period. Nevertheless, the research focuses predominantly on developed nations, with limited attention given to developing countries such as Indonesia. The objective of this study is to propose critical factors for evaluating the sustainability of a coconut supply chain concerning its economic and social aspects. A combination of an interview and a literature study was conducted. A comprehensive analysis revealed the existence of 37 factors, with 17 pertaining to the economic dimension and 20 linked to the social dimension. A panel of five experts validated the assessment of the content validity of the factors. The Content Validity Ratio (CVR) approach was applied to determine the validation of the instrument. Twelve factors related to the economy and four associated with the social dimension have a higher 0.99. For the reliability test using interclass correlation coefficient (ICC) score is 0.906 (reliable). The Analytical Hierarchy Process (AHP) was employed to determine the weight of critical factors. Based on the result, it can be concluded that the economic aspects exhibit a more significant proportion than the social dimension. The novelty of this study lies in calculating the importance of the critical factors and how the AHP technique can assess initiatives supporting the SDGs that farmers should highly consider to change the way they decide and map the supply chain strategy earlier toward sustainability in the future.