Encouraging Tourism Revival: An Analysis of the Impact of Online Promotion and Service Quality on Visiting Decisions at Nglanggeran Tourism Village Post-Pandemic
Quantitative analysis reveals that online promotion and service quality significantly influence visitor choices, suggesting a path for recovery post-pandemic.
Key Points
Online promotion and service quality strongly influence visiting decisions at Nglanggeran Tourism Village, contributing to tourism revival.
Both online promotion (β=0.408, p<0.05) and service quality (β=0.368, p<0.05) accounted for 53.9% of visitor decision variation.
Data were collected from 96 tourists through online questionnaires and analyzed using multiple linear regression for insights.
Enhancing digital capabilities and service quality could improve competitiveness and support recovery efforts in rural tourism.