September 25, 2025SustainabilityOpen Access

Motivation, Satisfaction and Recommendation Behaviour Model in a Touristic Coastal Destination—Pre and During the COVID-19 Pandemic Compared

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Authors

BAByron Alvarado-VanegasUniversidad del Azuay LCLluís CorominaUniversitat de Girona FEFreddy Edgar Espinoza-FigueroaUniversity of Cuenca

Discussion

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Implication

Quantitative analysis examined shifts in motivation and recommendation behaviour among tourists, indicating adjustments needed for coastal destination management.

Key Points

Tourist satisfaction and intention to recommend remained high but decreased during the pandemic.
Analysis involved 394 pre-COVID-19 and 468 pandemic-period visitors, revealing shifts in tourist demographics.
Quantitative analysis employed structural equation modelling to assess motivation and recommendation behaviours.
Adaptive marketing strategies emphasizing safety and sustainability are crucial for thriving in changing tourism landscapes.

Cite This Study

Alvarado-Vanegas et al. (2025) studied this question.

synapsesocial.com/papers/68d5bd69dc445aa9033b0488 https://doi.org/10.3390/su17198520

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Implication

Quantitative analysis examined shifts in motivation and recommendation behaviour among tourists, indicating adjustments needed for coastal destination management.

Motivation, Satisfaction and Recommendation Behaviour Model in a Touristic Coastal Destination—Pre and During the COVID-19 Pandemic Compared

Discussion

Member takes

Implication

Key Points

Cite This Study

Motivation, Satisfaction and Recommendation Behaviour Model in a Touristic Coastal Destination—Pre and During the COVID-19 Pandemic Compared

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider