September 21, 2025Research Journal of Business and Finance

Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions

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NGNancy GakahuUniversity of Leeds

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Implication

This observational analysis reveals populist expressions in Kenyan politics on social media, indicating shifts in public engagement and elite relationships.

Key Points

Nearly half of the social media posts analyzed showcased populist tendencies, highlighting new dynamics in political representation.
Discourse analysis unveiled that women politicians use social media to position themselves as advocates against elite marginalization and to connect with ordinary citizens.
The study employed semi-structured interviews and focus group discussions to supplement social media data, providing rich insights into public perceptions.
Findings suggest that emotionalism and identity rhetoric are significant tools for women politicians to assert their political relevance.

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Nancy Gakahu (2025) studied this question.

synapsesocial.com/papers/68d43b02713b0b5dfea7ae68 https://doi.org/10.58721/rjbf.v4i2.1319

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Implication

This observational analysis reveals populist expressions in Kenyan politics on social media, indicating shifts in public engagement and elite relationships.

Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions

Discussion

Member takes

Implication

Key Points

Cite This Study

Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider