Populist Hustlers Versus Establishment Dynasties: The Contentious Visual Framing Dual of the 2022 Kenyan Election

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Content analyses reveal relations between media images and voter support in the Kenyan election, indicating visual framing's significance.

Visual representation strategies influenced voter support in the Kenyan election, highlighting candidate perception.
Content analyses identified significant patterns in media images and coverage of presidential candidates during the election.
Daily tracking poll data showed associations between candidate imagery and voter engagement, affecting electoral outcomes.
In-depth interviews provided valuable context for understanding the dynamics of media influence and campaign strategy.

Ochieng et al. (2025) studied this question.

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Content analyses reveal relations between media images and voter support in the Kenyan election, indicating visual framing's significance.