Perceived Value, Emotional Bonds, and Pop Culture: Drivers of Brand Loyalty

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Perceived value does not directly influence brand loyalty, revealing the need for emotional connection and trust.
Brand love and brand trust fully mediate the relationship between perceived value and loyalty in Uniqlo customers.
Analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) on data from 232 online survey respondents.
Focus on emotional bonds and trust, rather than just trends, is essential for fostering long-term loyalty.

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Quantitative analysis reveals perceived value affects brand love and trust in Uniqlo customers, suggesting deeper emotional connections are vital.

Pratama et al. (2025) studied this question.

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Quantitative analysis reveals perceived value affects brand love and trust in Uniqlo customers, suggesting deeper emotional connections are vital.