September 19, 2025Journal of Media and CommunicationOpen Access

Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse

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Authors

NKNaftali KosgeiGovernment of Kenya LMLeonorah MugallaCatholic University of Eastern Africa DNDouglas NkumboLaikipia University

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Implication

Qualitative analysis identifies key strategies for enhancing political discourse among Generation Z on social media, highlighting their significance in Kenya's democratic processes.

Key Points

Social media shapes political discourse among Kenyan youth through various strategies like information dissemination.
Four key strategies for engagement include dialogical engagement and online mobilization, enhancing political participation.
This research employs a qualitative approach to analyze strategies that influence political dialogue in Kenya.
Findings emphasize the importance of online platforms in fostering political engagement and advocacy among students.

Cite This Study

Kosgei et al. (2025) studied this question.

synapsesocial.com/papers/68d435e4713b0b5dfea75ac2 https://doi.org/10.51317/ecjmcs.v6i1.624

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Implication

Qualitative analysis identifies key strategies for enhancing political discourse among Generation Z on social media, highlighting their significance in Kenya's democratic processes.

Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse

Discussion

Member takes

Implication

Key Points

Cite This Study

Communication Strategies: Problem of Sustained Engagement on Social Media Platforms in Kenya’s Political Discourse

Discussion

Member takes

Implication

Key Points

Cite This Study

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