Principles of Application of Multimedia Technology in Business English Course

The article presents the principles of multimedia technology, taking into account the peculiarities of teaching business English. The functions of multimedia technology are revealed. It is noted that it is impossible to organize an interactive lesson without the use of multimedia technology. The constructive and multimodal approaches formed within the framework of multimedia technology are emphasized. Accordingly, the idea is substantiated that only with a constructive approach can an interactive learning environment be created. The principles of active participation in organizing content, the use of modern technologies, individualization, consistency and logic, content adaptability, and motivation are presented. The role of the principle of individualization is especially emphasized. The role of the multimodal approach in the development of individual educational trajectories is emphasized. The effectiveness of the multimodal approach is substantiated especially by the application of the principle of content adaptability. This implies that when presenting the desired new teaching material, one must demonstrate flexibility, taking into account all the circumstances in a given situation. It is noteworthy that multimedia technology is notable for its effectiveness, especially when it comes to the principles of consistency and logic.