September 17, 2025JURNAL ILMIAH GLOBAL EDUCATIONOpen Access

The Effect of E-Service Quality and E-Trust on Generation Y E-Loyalty on Digital Banking Services in Indonesia

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E-loyalty significantly improves with higher e-service quality and e-trust among Generation Y users.
The study's model explains 63.8% of the variance in user e-loyalty, indicating a strong relationship.
Structural Equation Modeling–Partial Least Squares methodology was used for data analysis on 205 MSME owners.
The results highlight the importance of building e-trust to boost digital banking loyalty in Indonesia.

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Implication

Quantitative analysis shows that e-service quality and e-trust significantly enhance e-loyalty in Generation Y, indicating pivotal strategies for digital banks.

Cite This Study

Lumbantobing et al. (2025) studied this question.

synapsesocial.com/papers/68d42f69713b0b5dfea710e6 https://doi.org/10.55681/jige.v6i3.4107

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Implication

Quantitative analysis shows that e-service quality and e-trust significantly enhance e-loyalty in Generation Y, indicating pivotal strategies for digital banks.

The Effect of E-Service Quality and E-Trust on Generation Y E-Loyalty on Digital Banking Services in Indonesia

Key Points

Discussion

Implication

Cite This Study

The Effect of E-Service Quality and E-Trust on Generation Y E-Loyalty on Digital Banking Services in Indonesia

Key Points

Discussion

Implication

Cite This Study

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