September 16, 2025Halal Studies and Society

The influence of halal labels and marketing mix on purchase decisions for Kopi Kenangan online food delivery in Jabodetabek area, Indonesia

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Authors

HTHana ThahiraIPB University LALaily Dwi ArsyiantiIPB University

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Implication

This quantitative analysis reveals how halal labels and marketing mix affect online purchase decisions for Kopi Kenangan among consumers in Jabodetabek.

Key Points

Product and promotion significantly influence purchasing decisions for Kopi Kenangan products.
The research utilized a quantitative method involving 151 Muslim respondents aged 13–40 years.
The study employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) for data analysis.
Halal labels and location have positive but insignificant impacts, while price has a negative impact.

Cite This Study

Thahira et al. (2025) studied this question.

synapsesocial.com/papers/68d42321713b0b5dfea6ab71 https://doi.org/10.29244/hass.2.2.11-14

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Implication

This quantitative analysis reveals how halal labels and marketing mix affect online purchase decisions for Kopi Kenangan among consumers in Jabodetabek.

The influence of halal labels and marketing mix on purchase decisions for Kopi Kenangan online food delivery in Jabodetabek area, Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

The influence of halal labels and marketing mix on purchase decisions for Kopi Kenangan online food delivery in Jabodetabek area, Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider