September 10, 2025Golden Ratio of Marketing and Applied Psychology of Business

Analysis of The Effect of Organic Marketing on Purchasing Decisions of Kopi Kenangan

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Authors

DRDimas Aulia RahmanIPB University AMAli MutasowifinIPB University

Discussion

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Implication

Analysis reveals organic marketing significantly influences purchasing decisions in coffee consumers, highlighting the role of social media promotion.

Key Points

Organic marketing positively affects purchasing decisions for Kopi Kenangan products.
Data analysis involved descriptive methods and Structural Equation Modeling, confirming the findings.
The study surveyed 100 Instagram users who purchased from Kopi Kenangan to gather insights.
Insights from this analysis may enhance marketing strategies for businesses utilizing social media.

Cite This Study

Rahman et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d647918f9 https://doi.org/10.52970/grmapb.v6i1.1249

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Implication

Analysis reveals organic marketing significantly influences purchasing decisions in coffee consumers, highlighting the role of social media promotion.