September 12, 2025Return Study of Management Economic and BussinesOpen Access

Factors That Influence The Interest Of Millennial Generations And Generation Z In Opening Hajj Savings

View Full Paper

Ask AI

Bookmark

Authors

AYAljazeera Emir Yusuf ISIra SetyawatiBinus University

Discussion

Member takes

Implication

This analysis reveals key factors affecting Hajj savings interest in millennials and Generation Z, highlighting digital marketing and financial planning's roles.

Key Points

The study finds that various factors significantly influence millennials and Generation Z's interest in Hajj savings accounts.
Among the six analyzed variables, digital marketing and Islamic financial literacy showed strong influence on Hajj savings interest.
Using data from 290 respondents, the study explains 88.8% of the variance in interest levels for opening Hajj savings accounts.
The results suggest a need for improving Islamic financial literacy and digital outreach to enhance interest in Hajj savings.

Cite This Study

Yusuf et al. (2025) studied this question.

synapsesocial.com/papers/68d41da8713b0b5dfea66ea3 https://doi.org/10.57096/return.v4i9.403

View Full Paper

Ask AI

Bookmark

Implication

This analysis reveals key factors affecting Hajj savings interest in millennials and Generation Z, highlighting digital marketing and financial planning's roles.

Factors That Influence The Interest Of Millennial Generations And Generation Z In Opening Hajj Savings

Discussion

Member takes

Implication

Key Points

Cite This Study

Factors That Influence The Interest Of Millennial Generations And Generation Z In Opening Hajj Savings

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider