September 10, 2025

A critical review on various feature of research implicating mass media audience

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Understanding audience preferences enhances engagement and content effectiveness in mass media.
Findings highlight difficulties such as limited research skills and unreliable statistical data in audience studies.
Review focuses on methodologies and strategies for effective mass media audience research.
Prioritizing audience research is crucial for adapting to changes within traditional and new media landscapes.

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This critical review examines audience research challenges in mass media, indicating data collection is essential.

Maryam et al. (2024) studied this question.

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