September 10, 2025International Journal of Social Sciences and Management ReviewOpen Access

Reconceptualising Audience in Academic Scholarship: Navigating the Complexities of Scholarly Communication and Intended Readership

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Intended readership shapes scholarly writing, influencing how knowledge is produced and presented.
Academic authors often envision peers as their audience, while also addressing institutional and public engagement demands.
Neoliberal pressures are challenging traditional academic outputs, impacting metrics and open-access publishing.
Digital platforms and decolonial approaches broaden the scope of scholarly audiences and communication strategies.

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Implication

This analysis reveals complexities of intended readership in academic writing, suggesting shifts caused by neoliberal pressures and institutional expectations.

Cite This Study

Philip E. Bourne (2025) studied this question.

synapsesocial.com/papers/68c23ed7b210217d64793cbc https://doi.org/10.37602/ijssmr.2025.8425

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Implication

This analysis reveals complexities of intended readership in academic writing, suggesting shifts caused by neoliberal pressures and institutional expectations.

Reconceptualising Audience in Academic Scholarship: Navigating the Complexities of Scholarly Communication and Intended Readership

Key Points

Discussion

Implication

Cite This Study

Reconceptualising Audience in Academic Scholarship: Navigating the Complexities of Scholarly Communication and Intended Readership

Key Points

Discussion

Implication

Cite This Study

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