September 10, 2025

Narrative Review on The Impact of Social Media Influencers (SMIs) in Shaping Travel Decision among Gen Z

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Social media influencers significantly shape Gen Z's travel decisions, due to their perceived authenticity.
Findings showed a positive correlation between authenticity, trust, and engagement among Gen Z.
The study utilized qualitative content analysis of 10 articles to assess influencer impact on travel preferences.
Marketing strategies will need to adapt, recognizing the growing importance of social media influencers in travel.

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Qualitative analysis explores how social media influencers impact travel preferences among Gen Z, suggesting a shift in marketing strategies.

Rosevia Francis (2024) studied this question.

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Qualitative analysis explores how social media influencers impact travel preferences among Gen Z, suggesting a shift in marketing strategies.