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September 10, 2025LITERACY International Scientific Journals of Social Education Humanities

Factors Influencing Parents in Choosing SD IT Cahaya Bangsa in Semarang City with Trust as a Moderating Variable

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Authors

AFAchmad Afif FikriJSJoko SutartoKKKardoyo Kardoyo

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Overview

Quantitative analysis reveals trust moderates the influence of school services and potential development in parents' decisions.

Key Points

  • Trust significantly alters the effect of school services on parents' decisions, indicating its critical role.
  • Religious values emerged as the most dominant factor, influencing choices with a high coefficient of 0.363.
  • The research utilized a quantitative approach with multiple regression and Moderated Regression Analysis (MRA) to analyze data.
  • These findings assist schools in enhancing strategies and fostering relationships with parents for improved student development.

Cite This Study

Fikri et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aae72https://doi.org/10.56910/literacy.v4i1.2901
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