September 10, 2025

Effective Digital Marketing Strategies to Increase Consumer Purchase Intention for Omah Koi Sleman

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Qualitative analysis reveals how social media influences consumer purchase intention, suggesting opportunities for Omah Koi Sleman.

Social media enhances consumer purchase intention, especially through platforms like Instagram and WhatsApp.
The analysis indicates a positive correlation between digital marketing efforts and increased brand image.
SWOT analysis shows the need for Omah Koi Sleman to diversify its social media presence to capture a larger audience.
Interviews with stakeholders highlight the importance of content creativity and innovation in digital marketing.

Rachmadani et al. (2024) studied this question.

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