September 10, 2025

Analysis of the Implementation of Digital Marketing on the Income of Micro, Small and Medium Enterprises (Case Study of Kedai Sianma)

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Qualitative analysis reveals digital marketing significantly boosts income for MSMEs, indicating advantages over traditional methods.

Digital marketing has led to a significant increase in sales at Kedai Sianma compared to conventional methods.
The implementation of tools like Shopee Ads and Instagram Ads has proven effective in driving sales growth.
Digital payments through platforms like QRIS enhance consumer transaction convenience.
MSMEs can leverage digital marketing strategies to improve their overall income potential.

Wijayanti et al. (2024) studied this question.

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