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September 10, 2025BMC PsychologyOpen Access

Effects of attractions and social attributes on peoples’ usage intention and media dependence towards chatbot: The mediating role of parasocial interaction and emotional support

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Authors

KZKe ZhangYXYuchen XieDCDu Chen

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Overview

Cross-sectional survey reveals para-social interaction and emotional support enhance usage intentions and media dependence on chatbots.

Key Points

  • Usage intention towards chatbots improves as users experience stronger para-social interactions and emotional support.
  • Key metrics include the user perceptions of social attributes and their resulting media dependence, indicating a significant correlation.
  • The analysis employed structural equation modeling to test the relationships among various factors affecting user behavior.
  • These results highlight the importance of emotional connections, suggesting improved chatbot design may enhance human-computer interaction.

Cite This Study

Zhang et al. (2025) studied this question.

synapsesocial.com/papers/68c243acb210217d647a86e2https://doi.org/10.1186/s40359-025-03284-w
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Also Consider

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