September 10, 2025Philology Theory & PracticeOpen Access

The evolution of the economic discourse borrowing “инвестиция” (investment) in Russian linguoculture

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The borrowing 'инвестиция' became significant in Russian linguoculture, evolving since the 1990s.
It underwent de-terminologization, expanding its usage beyond economics into various public life spheres.
Cognitive-linguistic regulation facilitated metaphorical transfers and established connections with values like 'honesty' and 'charity'.
Initially, distancing strategies influenced its acceptance, highlighting unfamiliarity with market economy concepts.

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The study identifies metaphorical transfers and collocability patterns of 'инвестиция', suggesting its adaptation in economic discourse.

Anna D. Efimova (2025) studied this question.

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The study identifies metaphorical transfers and collocability patterns of 'инвестиция', suggesting its adaptation in economic discourse.