August 24, 2025SibScriptOpen Access

Linguistic Situation in Modern Russia: Axiological Linguistics

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Authors

OMOlga V. Myaksheva

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Implication

Descriptive analysis reveals the impact of advertising and anglicization on cultural codes in Russia, highlighting a potential erosion of moral values.

Key Points

Advertising manipulates cultural values, leading to a shift in the perceived moral landscape in Russia.
Discourse analysis shows key concepts are being altered, with foreign words replacing traditional Russian terms.
Descriptive and interpretative methods reveal a troubling trend in the rise of obscene language in public discourse.
Cultural continuity faces threats from both anglicization and the use of manipulative strategies in mass media.

Cite This Study

Olga V. Myaksheva (2025) studied this question.

synapsesocial.com/papers/68af7b1f7567bf4f94ff2c16 https://doi.org/10.21603/sibscript-2025-27-4-681-692

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Implication

Descriptive analysis reveals the impact of advertising and anglicization on cultural codes in Russia, highlighting a potential erosion of moral values.

Linguistic Situation in Modern Russia: Axiological Linguistics

Discussion

Member takes

Implication

Key Points

Cite This Study

Linguistic Situation in Modern Russia: Axiological Linguistics

Discussion

Member takes

Implication

Key Points

Cite This Study

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