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September 10, 2025International Journal of Computational and Experimental Science and EngineeringOpen Access

Exploring Language Preferences of EFL Bilinguals on Social Media: Influencing Factors and Their Impact on User Engagement Across Platforms

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Authors

AAAmal Hamdan AlhadidiAAAhlam AlharbiNANourh Khaled Mohammed Al-Mohawes

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Overview

Quantitative survey revealed bilingual students' language preferences affecting engagement metrics on social media, suggesting implications for platform developers.

Key Points

  • Bilingual students showed a strong preference for English on global platforms, enhancing user engagement.
  • Platforms like Instagram were preferred for professional content, whereas WhatsApp favored Arabic for personal communication.
  • Mixed-language usage was common, indicating cultural identity and language proficiency influenced user engagement across platforms.
  • Findings highlight that users feel more authentic using Arabic, while English helps in expressing complexity and global humor.

Cite This Study

Alhadidi et al. (2025) studied this question.

synapsesocial.com/papers/68c24364b210217d647a7189https://doi.org/10.22399/ijcesen.3684
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