September 10, 2025PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT

Economic efficiency of implementing marketing strategies in agricultural production

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YDYaroslav Dovhopol

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Implication

This analysis shows the importance of optimized marketing strategies in agro-industrial enterprises, indicating significant impact from digital transformation and climate risks.

Key Points

The implementation of marketing strategies improves economic efficiency in agricultural production, with evidence pointing to positive impacts under market changes.
Assessing marketing effectiveness using tools like Spearman and Kendall coefficients reveals compliance levels with benchmarks across industries.
A systematic approach to marketing strategies is crucial for agro-industrial enterprises to adapt to the challenges of digital transformation and consumer preferences.
The study highlights the importance of digital marketing and modern IT solutions for enhancing personalized customer interactions and expanding sales.

Cite This Study

Yaroslav Dovhopol (2025) studied this question.

synapsesocial.com/papers/68c2427db210217d647a366f https://doi.org/10.25140/2411-5215-2025-2(42)-129-137

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Implication

This analysis shows the importance of optimized marketing strategies in agro-industrial enterprises, indicating significant impact from digital transformation and climate risks.

Economic efficiency of implementing marketing strategies in agricultural production

Discussion

Member takes

Implication

Key Points

Cite This Study

Economic efficiency of implementing marketing strategies in agricultural production

Discussion

Member takes

Implication

Key Points

Cite This Study

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