September 5, 2025

Marketing and logistics support for agricultural and processing enterprises

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Discussion

Analysis of marketing and logistics strategies improved economic performance in agricultural enterprises, suggesting enhanced competitiveness.

Integration of marketing and logistics strategies led to significant cost reductions in transportation and storage.
The introduction of digital platforms resulted in a reduction of expenses by 12%-18% for agricultural enterprises.
Automated transport systems decreased transportation costs by 10%-20%, while GPS monitoring cut fuel expenditure by 15%.
Effective marketing and logistics processes contribute to the financial stability and resilience of agricultural businesses.

Бондаренко et al. (2025) studied this question.

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Analysis of marketing and logistics strategies improved economic performance in agricultural enterprises, suggesting enhanced competitiveness.