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September 10, 2025Open Access

“A Study on the Preferences of Non-Investors Between Traditional Savings and Mutual Funds”

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Authors

KDKaushik DoriyaMBMitesh BhavsarJVJignesh Vidani

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Overview

Survey reveals non-investors favor traditional savings over mutual funds, highlighting key barriers to investment.

Key Points

  • Over half of participants (53.3%) currently do not invest in mutual funds, indicating a strong preference for traditional savings methods.
  • The main reasons for this preference include lack of knowledge, fear of loss, and absence of trusted financial guidance.
  • Quantitative analysis found significant relationships between demographic factors like age, income, education, and investment behavior.
  • Additionally, 56.7% of respondents view mutual funds as riskier, suggesting a need for proper education and support to boost interest.

Cite This Study

Doriya et al. (2025) studied this question.

synapsesocial.com/papers/68c24236b210217d647a2a06https://doi.org/10.59890/mjst.v2i7.39
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Study on Customer Perceptions Towards Mutual Funds2025
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  4. 4DIGITALLY-DRIVEN MUTUAL FUND INVESTMENTS – A BEHAVIORAL AND PERCEPTUAL STUDY OF INVESTORS2025
  5. 5The Psychological and Behavioural Determinants of Mutual Fund Investment Decisions in Bengaluru: A Mixed-Method Approach2025 · 1 citations