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September 10, 2025International Journal of Innovative Research in Science Engineering and TechnologyOpen Access

The Study on Customer Perceptions Towards Mutual Funds

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Authors

SSS. Mukesh SankarPBP BanumathiKSK. Surender

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Overview

Research reveals how financial knowledge and risk tolerance influence customer perception of mutual funds, suggesting the need for improved investor education.

Key Points

  • Customer perception significantly affects mutual fund adoption, revealing the need for enhanced investor education.
  • Moderate financial awareness and preference for simpler investment processes were observed among respondents.
  • Statistical methods like the Kruskal-Wallis H Test identified differences in perceptions across demographic groups.
  • The findings suggest building trust and providing clear guidance can increase investor confidence and participation.

Cite This Study

Sankar et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479bf77https://doi.org/10.15680/ijirset.2025.1407056
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Also Consider

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  1. 1A STUDY AND ANALYSIS OF MUTUAL FUNDS2025
  2. 2“A Study on the Preferences of Non-Investors Between Traditional Savings and Mutual Funds”2025
  3. 3DIGITALLY-DRIVEN MUTUAL FUND INVESTMENTS – A BEHAVIORAL AND PERCEPTUAL STUDY OF INVESTORS2025
  4. 4A Study on Awareness of Mutual Funds among Prospective Teachers2025
  5. 5A Study on Investors’ Perception Towards Equity Fund in Thiruvananthapuram District2025