Identification of Digital Marketing in Increasing Tourist Visits to Tembok Village, Buleleng

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The study reveals that digital marketing strategies, including social media and websites, can effectively attract tourists.
Key strategies include using Google Maps and social media platforms, yet obstacles like limited infrastructure hinder effectiveness.
Data were collected through interviews with managers and observations, providing a detailed understanding of digital marketing impact.
Improvements in stakeholder collaboration and digital literacy are essential for more effective tourism promotion efforts.

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Qualitative analysis reveals digital marketing enhances visibility in Tembok Village, but stakeholder coordination is lacking.

Saputra et al. (2025) studied this question.

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