Social and Psychological Effects of Instagram Influencers on Young Women

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Survey reveals Instagram's influence on young women, indicating limited psychological effects from influencers.

Instagram usage is prevalent among female students, with most actively engaging on the platform to share content and connect with others.
The study analyzed data from 200 female students at Hazara University, revealing that many follow Instagram influencers but do not replicate their fashion choices.
Using survey techniques, the research applied media effects theories such as social learning and cultivation theory to understand influencer impact.
Findings suggest that while Instagram is widely used, young women largely disagree on the psychological effects of influencers.

Ghafar et al. (2025) studied this question.

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