March 26, 2025Deleted Journal

Instagram Influencers and Their Effect on the Purchase Decisions of Chandigarh College Students

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Study reveals how social media influencers affect purchase decisions in Chandigarh college students, suggesting significant marketing impacts.

Over 90% of college students in Chandigarh regularly use Instagram, influencing their purchase decisions.
The study highlights the importance of influencer credibility, which significantly affects student buying behavior.
Analysis of consumer-brand communication on social media indicates a transformative marketing environment for younger generations.
Effective strategies such as affiliate marketing and discount codes enhance the impact of influencer endorsements on purchases.

Sudipti (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Study reveals how social media influencers affect purchase decisions in Chandigarh college students, suggesting significant marketing impacts.