September 10, 2025Edelweiss Applied Science and TechnologyOpen Access

The influence of low self-control, fear of missing out online reviews, hedonic motivations, materialism, and price value on impulsive buying through impulsiveness of social networks and positive attitude toward targeted advertising among young Shopee consumers in Indonesia

View Full Paper

Ask AI

Bookmark

Authors

CFCut Tamara FalajunahTelkom University CDCitra DewiLampung University

Discussion

Member takes

Implication

Quantitative analysis reveals low self-control and fear of missing out influence impulsive buying, highlighting targeted advertising's role in Generation Z.

Key Points

Findings show low self-control significantly affects impulsive buying behavior among young Shopee consumers.
Data from 300 respondents using PLS-SEM indicates fear of missing out amplifies impulsive buying decisions.
Social network impulsiveness and positive attitudes toward targeted advertising are crucial mediators in online purchasing behavior.
This highlights the importance of responsible advertising and digital literacy for Generation Z consumers.

Cite This Study

Falajunah et al. (2025) studied this question.

synapsesocial.com/papers/68c2416eb210217d6479ea1f https://doi.org/10.55214/25768484.v9i7.8923

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis reveals low self-control and fear of missing out influence impulsive buying, highlighting targeted advertising's role in Generation Z.

The influence of low self-control, fear of missing out online reviews, hedonic motivations, materialism, and price value on impulsive buying through impulsiveness of social networks and positive attitude toward targeted advertising among young Shopee consumers in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

The influence of low self-control, fear of missing out online reviews, hedonic motivations, materialism, and price value on impulsive buying through impulsiveness of social networks and positive attitude toward targeted advertising among young Shopee consumers in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider