Invisible Influence: How Algorithms Are Redefining Advertising in The Age of Personalization

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Cross-platform analysis reveals effects of algorithms on targeting precision and user engagement metrics.

Algorithmic advertising enhances user engagement metrics across various social media platforms like Facebook and Instagram.
Targeting precision improved by algorithms demonstrated significant impact on content visibility, leading to better advertising performance.
Cross-platform analysis covered five major platforms, revealing trends in personalization and ethical concerns related to algorithmic bias.
Practical insights provided for brands to optimize strategies in alignment with platform-specific algorithmic logic.

Sultana et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark